Source Orlando Sentinel by Naseem S. Miller

GuideWell Innovation and Healthbox announced Thursday that they are partnering to create a program to help startup companies get on their feet.

The Florida Studio in Partnership with GuideWell Innovation will be held at the new GuideWell Innovation Center in Lake Nona for eight weeks, beginning May 16.

The studio’s main focus is companies that use artificial intelligence, machine learning, predictive modeling, telehealth and related applications to improve quality of care and reduce costs.

During the course of eight weeks, companies will have access to a GuideWell mentor and industry experts. They can do a complete analysis of their business model, develop a marketing strategy, and learn to scale their business.

“We have enjoyed a strong partnership with Healthbox for more than three years that has resulted in the growth of 23 innovative health care startups and 61 new high tech jobs throughout the state of Florida,” said Renee Finley, head of GuideWell Innovation, in a news release. “Our new GuideWell Innovation Center is poised to play a key role in our goal of radically transforming health care through collaborative innovation to fast-track delivery of market-ready health solutions. This partnership is a prime example of how we’ll take on this challenge.”

Interested companies can apply online at through March 18.

GuideWell Innovation Center is a subsidiary of GuideWell Mutual Holding Corporation, which is the parent company of Florida Blue.

The innovation center is opening its headquarters in Lake Nona in March and will be anchored by GuideWell Innovation Collaborative Resource Ecosystem, or CoRE.